as a specialist insurance distributor Starpeak is showing no signs of slowing down, with the first half of 2025 delivering strong momentum, a string of new product launches, and sustained growth across its product portfolio. We’re pleased to report a 24% increase in Gross Written Premiums (GWP) compared to the same period in 2024 and we’re tracking toward 22% growth by year-end, in-line with forecasts.
With a strong presence in the sports travel and SME spaces, our company Starpeak, the trading company that owns the brands SportsCover Direct, Protectivity and Les Mills, has continued to concentrate its focus on microbusinesses, trades, sports and leisure and more.
New cover for emerging risks and modern trades
Our product roadmap this year has focused on fast-growing segments of the UK self-employed economy. In the first half of 2025, we brought to market two highly targeted offerings:
- Salons Insurance – Designed for hairdressers and barbers working in salons, an extension from the previous business insurance offered for hairdressers and barbers
- Catering Insurance – A liability led policy designed for catering businesses, with optional cover for catering trailers
“We’re constantly tracking market signals and customer needs,” says Julian Hucks, Founder and Managing Director. “The new niche products we’ve launched this year reflect our ability to act quickly, back bold ideas, and make protection more accessible for people who are often overlooked by traditional insurers.”
Growth fuelled by specialisation, technology and culture
Our success is grounded in its specialised approach, building smart, scalable products for niche customer groups. This focus has been backed by operational improvements and best-in-class tech infrastructure, helping the business scale while maintaining high service standards.
“By maintaining full control of our proprietary technology platform, we can rapidly deploy new insurance products and optimise existing ones with unmatched speed and agility, positioning us to seamlessly adapt to evolving customer needs and market opportunities.” Andy Pilgrim, Technical Director.
Despite continued business growth, we’ve has maintained a stable headcount, underscoring its commitment to sustainable scalability. This achievement is the result of targeted in-house efficiency programmes designed to optimise workflows, enhance productivity, and drive performance without the need for additional resourcing. As we look ahead, these initiatives will remain a core focus over the next 12 months, supporting our strategic objectives while ensuring they continue to deliver high-quality service and products to their customers across the insurance sector.
Andy Brownsell, Commercial Director, adds:
“Our team understands that delivering for niche customers means more than just offering a policy. It’s about intuitive journeys, reliable support, and evolving coverage as their world changes. That’s what we’re committed to.”
