As we enter 2026, Starpeak remains firmly focused on supporting the self-employed, sole traders and small businesses that play a vital role in the UK economy. Building on the progress made in 2025, our approach continues to centre on offering business insurance to enterprises that operate independently, leanly and often within specialist or niche sectors.
Many of the businesses we support don’t fit traditional corporate models. From pet businesses and personal trainers to tradespeople, creative professionals and small service-led teams who are often sole-traders or self-employed, these businesses are often built around individual expertise and close customer relationships. While highly skilled and adaptable, they frequently face unique challenges – balancing regulatory requirements, managing risk and maintaining continuity, all while running day-to-day operations.
In 2026, Starpeak will continue to champion business insurance solutions designed around these realities. Our focus is on supporting businesses that may be overlooked by traditional providers, particularly those working in niche or emerging sectors where standard approaches don’t always apply.
Business insurance from Protectivity
A core part of this commitment is ensuring that essential support remains accessible, clear and relevant. Through our brand Protectivity, we help self-employed professionals, sole traders and small businesses put practical business insurance protections in place, particularly public liability insurance, which help businesses underpin confidence and resilience. Whether it’s a dog walker working in public spaces, a personal trainer running sessions with clients, a tradesperson operating on-site, or a creative professional delivering services to multiple customers, protection should enable people to work with reassurance, not add unnecessary complexity.
Protectivity supports businesses across a wide range of sectors, offering access to essential cover such as public liability to protect against third-party claims, and broader business insurance to support day-to-day operations, as well as employers’ liability insurance for businesses that employ staff, contractors or volunteers. For those in specialist roles we also provide tailored protection, from professional indemnity insurance for qualified professionals, to Contractors All Risk insurance designed for tradespeople, and crafters insurance for makers and artisans — all helping businesses manage everyday risks while remaining aligned with how they actually work.
Looking to 2026, Starpeak will continue to prioritise niche and specialist sectors as working patterns evolve and new business models emerge. By staying close to the communities we support, we aim to ensure Protectivity continues to adapt to changing regulations, sector-specific risks and the realities of modern self-employment.
Ultimately, our role goes beyond providing protection. By building on the foundations laid in 2025 and reinforcing our values of trust, accessibility and partnership, Starpeak is committed to supporting the people behind small businesses — helping them operate with confidence, resilience and clarity in 2026 and beyond.
