Starpeak, operating as our parent brand of specialist digital insurance providers for SMEs, freelancers, Travel and Golf customers, and sole traders, is proud to announce a strong calendar-year 2025 performance, reporting 24% growth in Gross Written Premium (GWP) – exceeding our original 20% growth target for the year.

The performance reflects continued momentum across the brands SportsCover Direct and Protectivity, with growth carrying through into the current financial year. We’re on an upwards trajectory towards a 24% increase in GWP for the financial year ending February 2026, underlining the strength of our product strategy and market positioning.

Growth throughout 2025 was driven by a focused programme of product expansion, brand investment and consistency and a focus upon customer journeys. Over the course of the year, we’ve launched new products tailored to the Catering, Film, Media & Creative Industries, and Salons sectors, enabling the business to address clear areas of demand within specialist and micro-SME markets.

In addition, one of our brands Protectivity, underwent a complete rebrand and new website development towards the end of 2024 which delivered measurable benefits, improving digital journeys, enhancing customer experience and supporting stronger conversion performance across key products.

Julian Hucks, Founder and Managing Director at Starpeak, said:
“We set a clear growth target of 20% for 2025, so to deliver 24% growth in the calendar year puts us firmly ahead of plan. Our continued focus on specialist markets, alongside investment in our brand and customer experience, is driving sustainable momentum across the business.”

Focus on scale and specialist growth in 2026

Looking ahead, our strategy for 2026 will centre on operational improvements and scalability, leveraging our technology capabilities to support growing volumes of customers with greater efficiency.

We plan to launch two new specialist products focused on opportunities within the Personal Lines and micro-SME markets. Products introduced during 2025 will also be given the runway to grow at pace, supporting further increases in customer volumes as these offerings mature.

Andy Brownsell, Commercial Director added:
“As we continue to scale, our priority is ensuring our operations and technology evolve alongside the business. With new specialist products planned and existing lines performing strongly, we are well positioned for continued growth into 2026 and beyond.”